Empowering Product Teams with Zeda and Zipy

Zeda.io, a smart product management suite that assists product teams in collecting feedback, collaborating with stakeholders, and addressing data fragmentation; With a primary goal of streamlining product development processes with key features like “Product Insights” that interprets customer signals from various channels, turning them into actionable product insights and visual strategy plans to achieve clarity and align your teams.

The Problem

Zeda’s powerful product management platform came across constant challenges while achieving its primary goal of streamlining the product development process;

Zeda faced difficulty in monitoring and analyzing user behavior, resulting in significant visitor dropout rates.

Detecting critical bugs and errors was depending solely on crash reports and led to longer resolution time and friction in the dev team.

Zeda’s tool UI was pretty cluttered and complex for users to interact with, the painpoints usually went unreported by users.

The Solution

Zeda.io recognized the need for a proactive approach to its problems and integrated Zipy to address the same, empowering their product and development team to handle these critical Issues.

Zipy’s real-time website monitoring and advanced filter dashboards allowed Zeda to divide the visitors into specific groups based on demographics, behaviour, and preferences to create targeted user personas, increasing conversion rate and engagement significantly.

Zipy’s breakthrough diagnostic tools offered features like logs and session replays, which allowed Zeda's development team to analyse and troubleshoot bugs and errors more efficiently.

With Zipy’s session replays Zeda was able to integrate an easy and user-friendly journey map reducing the friction.

Impact

By Maximising Zipy's proactive issue identification and resolution capabilities, Zeda.io experienced;

By looking into Zipy's user sessions, Zeda.io was able to create personalized ux for website visitors, minimising the painpoints, and increasing the engagement significantly.

Zipy's integration streamlined Zeda's development process, allowing for more efficient issue resolution. This optimization of resources and efforts resulted in a more easy and user friendly development cycle.

By resolving issues even before customers reported them, Zeda.io was able to provide a high-quality and reliable product to it’s valuable customers.

Conclusion

As a result of integrating Zipy, Zeda.io experienced increased engagement, streamlined development processes, and timely issue resolution. Zipy empowered Zeda.io to deliver a high-quality product, achieve clarity, and enhance customer satisfaction, experience, increased customer satisfaction, and optimized the development process. Zeda.io now benefits from a more reliable and efficient product management suite, positioning them for continued growth and success.