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FullStory is recognized for its advanced session replay capabilities; however, it falls short in its event tracking functionality. Without the ability to monitor custom events on websites and native mobile apps directly, users are compelled to integrate external tools via FullStory's API for anything beyond basic interactions like clicks, page views, or text inputs. This additional step can complicate the analytics process.
For organizations looking for more robust event tracking at a more competitive price point, there are numerous alternatives in the market. One such alternative is Smartlook, which offers comprehensive analytics tools including heatmaps, session recording, event tracking, and funnel analysis at a lower cost.
FullStory pricing model is primarily designed for enterprise users and lacks transparent pricing details on its website. This can make it challenging for prospective customers to gauge the total cost of the service without direct inquiry.
Free Forever Plan
FullStory offers a "Free Forever" plan, which is capable of capturing up to 1,000 sessions per month. This plan is particularly beneficial for new websites that are just beginning to explore the advantages of behavioral analytics. It allows businesses to gain initial insights into user interactions without any financial commitment.
Startup Scholarship Program
For emerging businesses, FullStory provides a "Startup Scholarship Program." This initiative is designed to help startups leverage advanced analytics at a reduced cost during their formative stage. The exact number of sessions included in this tier remains unspecified, although some users have reported receiving up to 75,000 sessions per month for a slightly higher fee of about $250 per month.
Standard Pricing
Once the introductory period provided by the Startup Scholarship Program concludes, the pricing transitions to standard rates, which vary significantly based on the volume of user sessions required. The base price ranges from $250 to $800 per month. Companies needing to retain their data for longer than 30 days will face additional costs. Some users have compared the expense of FullStory’s services to that of major cloud services like Amazon Web Services, indicating a substantial investment, particularly for high-traffic sites.
Conclusion
The tiered pricing structure and potential lack of transparency may necessitate a thorough evaluation by businesses to ensure that FullStory aligns with their financial and analytical needs. Companies considering FullStory should prepare to discuss their specific requirements directly with FullStory’s sales team to obtain a clear understanding of the costs and features tailored to their usage levels.
This discussion includes a comparative analysis of FullStory and several other tools, providing a broad perspective on the options available for digital analytics. Here is list of the tools that we will be discussing in detail :
Zipy.ai: Offers a blend of session recording, error monitoring and API performance to enhance user behavior understanding and drive product adoption.
Amplitude, UXCam, Mixpanel, Heap: Each provides unique capabilities ranging from event tracking to user experience insights.
Other Tools: Including Hotjar, ContentSquare, Mouseflow, VWO, Fullstory, and Pendo, each offering distinct features that cater to various analytical needs.
Harness the power of an integrated platform that combines Session Replay, Product Analytics, Error Tracking, and API Performance Monitoring — all in one seamless package. Zipy eliminates the guesswork, enabling a profound understanding of your customer's actions and needs.
Zipy proactively addresses customer experience challenges by capturing and analyzing every glitch in real time. It enables customer support, success teams, and product managers to quickly understand issues and initiate resolutions, significantly reducing customer churn. Zipy serves as a collaborative platform for customer support, product management, and development teams, streamlining workflows and enhancing product quality.
When compared to Fullstory, Zipy stands out by not just matching, but extending the functionality in critical areas of digital user experience management:
Compared to Fullstory, Zipy offers a much more transparent and competitive pricing structure designed to provide excellent value for businesses of all sizes. Understanding that every organization has unique needs, Zipy has crafted a variety of plans to ensure that you get the most out of your investment without compromising on features.
For detailed information on Zipy’s plans and to find a pricing structure that best fits your needs, please visit Zipy’s pricing page.
"Excellent tool for user interaction insights"
★★★★★ Zipy is enabled for both our app and website. Extremely useful for tracking user behavior and analysing to find errors (submit button not working) or make changes to the layout (landing pages). The features I like are filters to create segments, export to csv and integrations to Hubspot. It's quite user-friendly too and their support is great.
- Praveen R.
"A Seamless Integration of Session Recording and Frontend Debugging"
★★★★★ We have been utilizing Zipy from the initial phases, and the remarkable progress they have achieved is impressive. If you seek a tool that seamlessly integrates session recording and frontend debugging, Zipy is a top-notch selection.
- Burak D.
"Helpful Insights, Effective Debugging and Outstanding Support"
★★★★★ Zipy has been a game-changer in streamlining our debugging processes. The ease to replay user sessions and filtering them based on geography, email id. etc. has really helped us improve our product with the valuable insights. It's also easier to integrate with our backend monitoring tool and chat support, allowing us to easily access the session linked with each chat initiated by our users. What truly sets apart Zipy is their team's prompt support. Their team is always available and helps with faster error resolutions.
- Nikha G.
Amplitude is a robust product analytics platform designed to help teams track user behavior and optimize the digital experience across web and mobile applications, establishing it as a powerful option among Fullstory alternatives. Unlike traditional tools that may require extensive setup, Amplitude focuses on event tracking, allowing product managers and development teams to gain deep insights into user interactions.
Pros
"Nice"
★★★★★ Oh, I really like how Amplitude Analytics provides in-depth insights into user behavior and helps me understand how people interact with my website or app. The real-time analytics and user-friendly interface make it easy for me to track key metrics and make data-driven decisions. Plus, the platform's flexibility allows me to create custom reports and analyze specific events, giving me a comprehensive view of user engagement. Overall, it's a powerful tool that greatly enhances my ability to optimize and improve the user experience.
- Ignacio R.
Cons
"Decent platform for those who are new to analytics. Better options for those who want deep insights"
★☆☆☆☆ If you're new to data analytics, or don't have data-minded people in product/eng, amplitude will be a lifesaver. I think as a tool it would have been nonpareil for smaller companies five or ten years ago. The problem is that data literacy among most organizations has increased and Amplitude uiis being left in the dust when it comes to allowing organizations to ask quesitons that are different to what amplitude thinks is best. You can't freely browse and explore your data, you need to go through a convoluted process of picking their specific kind of chart, which has ridiculous limitations. Want to see a count of users with event property = X for a dashboard? Tough, you can only see it as a donut chart or bar chart. Want to see how that property evolves over time? Sorry, not supported. Want to build a cohort on the fly to filter out a specific segment? Sorry, have to go to the cohort page and click through 4 screens to get it done. The handholding and lack of flexibility is great when you're brand new to the concept of using data, but quickly becomes a burden when you want to anything more than the most rudimentary analysis, or when you want to answer a question that amplitude hasn't built a dedicated flow for. Customer support in the startup plans is also non existent. You'll have to ask community members for customer support, which can take days to get a response from.
- Verified User in Information Technology and Services
Amplitude offers a tiered pricing structure:
Users note that while the initial cost may be manageable, the pricing can increase significantly with higher usage levels, making it potentially expensive for companies as they scale.
Hotjar offers a unique approach to understanding user behavior and emotions through its Product Experience Insights platform. Designed to help product teams deliver value by capturing both qualitative and quantitative data, Hotjar illustrates how users interact with websites and applications, providing clear, actionable insights. The tool's setup is straightforward, requiring minimal technical skills and is ready for immediate integration with most popular platforms, fully compliant with GDPR.
Pros
"Decent platform for those who are new to analytics. Better options for those who want deep insights"
★★★★★ In Hotjar maily like Heatmaps. The heat maps are like maps that show where people are looking and clicking on our website. It helps me see what section users click the clicks more, and how much time they spend with it. This helps make our website better for visitors. Website integration on Hotjar is easy. Easy to use and track the analytics. Hotjar customer support is also very supportive.
- Verified User in Information Technology and Services
Cons
"The idea is cool, but it's hard to make decisions from Hotjar"
★★★☆☆ Watching recordings of visitors is cool, because you can see where they go on the site and everything. However, it's nearly impossible for me to gain anything from them. I once sat with my coworkers once and we watched recordings for 30-45 minutes. Afterwards we had no idea how to move forward.
- Shelby L.
Mixpanel serves as a sophisticated event analytics and funnel analysis platform, designed specifically to understand user behaviors and optimize conversion processes. While it doesn’t offer session recordings or heatmaps like some competitors, its robust analytical capabilities make it a viable Fullstory alternative for organizations focused on detailed event tracking and user engagement.
Mixpanel offers a structured pricing model that is competitive among Fullstory alternatives, based on the number of monthly tracked users. The platform suggests selecting a plan that covers both active and anonymous users to avoid data caps:
Pros
"Exceptional Support and Expertise: A Mixpanel Experience Highlighted by Ashley's Outstanding Service"
★★★★★ I recently had the opportunity to use Mixpanel for our analytics needs, and I'm thoroughly impressed by both the platform and the support team. A standout experience was with Ashley, their support engineer, who went above and beyond in assisting us. She demonstrated not only deep expertise but also a remarkable commitment to solving our specific challenges. Ashley's proactive approach, coupled with clear and helpful guidance, made our experience exceptionally positive. It's rare to encounter such dedicated and effective customer support. Mixpanel, thanks to professionals like Ashley, has proven to be an invaluable asset to our team.
- Piam K.
Cons
"Be careful of their pricing model"
★☆☆☆☆ Predatory pricing model if you start to grow they treat you like a prisoner. We were charged a $25,000 overage for a single month but offer a way to avoid it by signing up to a nearly $100k annual contract.
- Verified User in Internet
A Fullstory Alternative, Pendo is a robust web and mobile analytics platform tailored specifically for SaaS product teams aiming to enhance user adoption and retention. Unlike traditional analytics tools that require extensive setup and tagging, Pendo offers a codeless installation process that begins tracking user activity immediately upon implementation, making it a standout choice among Fullstory alternatives.
Pendo offers a free version that supports up to 1,000 monthly active users, making it an accessible option for startups and smaller teams looking for Fullstory alternatives. The platform does not publicly disclose pricing for its higher tiers, which suggests that they may vary based on the scale of usage and the specific services required, a common practice among Fullstory alternatives.
Pros
"Superb way to truly understand your customer behaviour"
★★★★★ We have recently integrated Pendo into our product and are already able to derive several useful insights within a short period of time. I spend at least 1-2 hours on the application daily at present. The application is simple to use and super intuitive to learn the ropes just by exploring the various features. I like the heatmap feature on the designer which gives a quick view of most used features on a page. I also like the 'workflows' and 'paths' features which provide insight into how customers reach a page, how much they're using it and what they might be struggling with.
- Verified User in Information Technology and Services
Cons
"Product could be great but needs a lot more customisation abilities"
★☆☆☆☆ We aim to use Pendo to gather feedback our sales team receives from customers however the tool is currently only set up to use if you have the app in built into your website and have customers send feedback directly. Bulk upload isn't usable as you can't upload to custom template. Manual upload takes forever.Having no control over what shows on your dashboard makes it useless. Would be great to save custom reports and to have more things pull into the report as since we can't do that, the data stored in pendo isn't of much use e.g. comments and multiple requesters
- Verified User in Financial Services
Smartlook stands out as a comprehensive analytics tool designed to decipher the "whys" behind user actions on websites and mobile apps, including specialized platforms like Unity games. Established in 2016, Smartlook has rapidly become a tool of choice for over 2,800 paying organizations worldwide, making it a favored option among Fullstory alternatives. By integrating session recordings, heatmaps, event tracking, and conversion funnels into one central dashboard, Smartlook facilitates collaborative and data-driven decision-making across teams, a key advantage it holds over other Fullstory alternatives.
Pros
"Best to observe users and find bugs"
★★★★★ You will get all the user screen screen recordings. It's best for designers and PMs. It will also help you identify bugs and you can search specific users via custom user id. Heatmap is also of great use.
- Verified User in Media Production
Cons
"Unfulfilled promises"
★☆☆☆☆ Can not link data to the user during the trial period or in free plan (but creates an internal user profile, just do not allow you to link data, and you have to do this manually). Heatmaps just do not work, and you have to contact support to know what this time happened .Recorder does not distinguish mouse or keyboard interactions. Support is not helpful at all.
- Verified User in Computer Games
Heap revolutionizes how product, marketing, and customer success teams interact with data, setting it apart as one of the leading Fullstory alternatives. By automating the collection of every user interaction, Heap eliminates the need for extensive setup and manual event tagging required by traditional analytics platforms. Unlike others, Heap captures every click, swipe, tap, pageview, and form fill through a single JavaScript snippet. This approach not only simplifies data collection but also ensures that teams never miss important user interactions due to untracked events.
Heap offers a free version suitable for smaller projects, supporting event tracking for up to 10,000 sessions per month. For larger enterprises or those needing more extensive capabilities, the Growth plan starts at $3,600 per year, providing a scalable solution for businesses at various stages of growth. These pricing options make Heap a competitive choice among Fullstory alternatives.
Pros
"Questions to insights in seconds!"
★★★★☆ The speed. Heap is amazing at running queries at lightning speed on event streams (which is what most product instrumentation is about). Using traditional SQL methods takes much longer. Very intutive to use once you get the hang of it. It takes some time to get used to events and properties BUT once you do it is very seamless. Amazing customer support. I have found Heap's customer success team to be one of the most proactive success teams around and they are super helpful in getting things done.
- Sashank K.
Cons
"Leaves a lot to be desired"
★★☆☆☆ The least helpful aspect of Heap is the interface provided for creating segments to evaluate certain populations of your customer base. When you want to change some parameters, the entire interface resets and this is very cumbersome when you want to look at multiple segments. Also, the custom API doesn't work well with Single Page Applications and has been quite the pain trying to solve some things.
- Verified User in Consumer Goods
LogRocket provides a simplified, powerful solution for tracking and diagnosing user interactions on web applications. By capturing detailed logs and session data, LogRocket offers teams the ability to thoroughly analyze technical issues and user behavior without requiring deep technical knowledge. The platform is browser-independent, enhancing its usability across different user environments.
LogRocket offers a tiered pricing structure that includes a free version for basic use, which is particularly useful for smaller teams or projects just starting out. The platform also provides a free trial of its professional features, allowing teams to assess its full capabilities before committing financially.
Pros
"Install Logrocket for UX insights, use it daily for QA"
★★★★★ LogRocket playback lets you see exactly how customers go through your app like you're looking over their shoulders. Whether its an accessibility issue or just simply bad UX design, you see how long it takes them to do what they want. We tie the LogRocket sessions to our customers Intercom accounts, so when they send us a help message we can click over and watch what they were trying to do. We've found it indispensible for trouble shooting. When something is attributed to 'user error' we've often found they simply did the right thing coming from the wrong place or in a manner we didn't expect. This is definitive -- and usually isn't something they've described verbally.
- Jerry N.
Cons
"Not as smooth as I'd hoped"
★★★☆☆ We came from FullStory and I have to admit the contrast wasn't entirely pleasant. The session replays often get stuck and I have to remember my current position then refresh (incredibly annoying, especially if I forgot to check current position). The "skipping inactivity" doesn't appear to be skipping anything so I am forced to watch everything at 8x so that I'm not spending too much time waiting around. For users with multiple sessions, I prefer to watch them in chronological order so I can understand where they've come from. As I am unable to specify the sort order, I cannot use the auto-play feature, and have to manually select the session - also incredibly annoying.
- Sara H.
Mouseflow is a behavior analytics tool that excels in conversion rate optimization, offering a suite of features such as heatmaps, session recordings, conversion funnels, form analytics, and feedback campaigns. Designed to enhance website usability and optimize user interactions, Mouseflow is utilized by a broad spectrum of clients, including digital marketers, UX professionals, product managers, startups, and enterprises.
Mouseflow provides flexible pricing based on monthly session tracking:
Pros
"Great Partner"
★★★★★ Mouseflow is easy to use and easy to implement. The team at Mosueflow has been great at supporting us starting with implementation through to the present. Our previous heatmap and session recording tool made some changes that lead to the decision to find a new partner. Since the move, we have not looked back. Mouseflow provides us with an enterprise solution that we can give page owners access to throughout the organization.
- Mark W.
Cons
"A good product ruined by recent recording rate limits on plans"
★★★★☆ They have recently added minimum recording rates to their plans. We've gone from being able to record 20% of our traffic which allowed us to capture some insight throughout the month, to being limited to a minimum of 75% of traffic which lasts a week then it stops recording until the credits refresh the following month. Makes the product unsusable for us. Introducing a daily recording limit would have been a better solution.
-Verified User in Sporting Goods
Contentsquare is a cutting-edge digital experience analytics platform that goes beyond traditional analytics to deliver a deep understanding of customer experiences. With innovative technology designed to uncover user behaviors, intents, and attitudes, Contentsquare enables businesses to create more human-centered digital experiences. This focus on enhancing user interaction while prioritizing privacy and accessibility drives rapid growth, enhances business agility, and results in higher customer satisfaction.
Pros
"Phenomenal Tool, Phenomenal Support!"
★★★★★ The support received from the ContentSquare team is phenomenal, especially Maxime Cacaly. Max goes over and above for our team and our business, always ready and excited to help us problem solve and get the best bang for ou buck from this phenomenal tool. We've had a lot of new starters in our team and the onboarding has been smooth as silk thanks to the one-on-one training time as well as the always-on ContentSquare University which has a plethora of easy-to-digest courses. The community is one of my favorite features as well, when in doubt Google it on CS Community. Turns out I am never the only one asking something and there are so many ways to get an answer. Overall, as someone who was addicted to HotJar I am even more so with ContentSquare. The data gathered and problems solved has saved us time and energy while optimising for trade and effectiveness. I spend most of my time at work on this tool solving problems quickly, without it I would be spending hours just gathering data to try start the problem solving. 10/10 would recommend to everyone.
- Marie d.
Cons
"Complex Tool with Potential to be Great"
★★☆☆☆ The tool is so complex, that even the Contentsquare employees don't understand all it has to offer. It's a steep learning curve, for sure. Needs a lot of hand on time with the rep for the layman to understand how to benefit from the tool. Hard to get stakeholders buy in since they don't have the time to fully understand it.
- Mackenzie E.
VWO Testing is a leading web testing and conversion optimization platform that enables businesses to conduct extensive digital experimentation to enhance user experiences and boost conversions. Tailored for ease of use, VWO allows enterprises and growing businesses alike to optimize their web presence across multiple devices without the need for IT intervention. With a strong emphasis on robust security and compliance, including GDPR, VWO stands out as a solid choice for organizations aiming to scale their experimentation efforts efficiently.
Pros
"VWO is very solid solution. It's easy to configure with No blinkering and support is great"
★★★★★ To implement VWO you just need to add VWO's Smart Code to the Head tag of your website. It's easy to configure A/B tests with the Visual Editor. You can configure several types of goals/conversions and even use GTM to fire custom conversions.
- Antonia A.
Cons
"VWO is a decent testing tool for marketers with limited developer resource"
★★★☆☆ VWO sales staff are very pushy and on occasion need upskilling on their product.
- Verified User
In the competitive landscape of digital experience platforms, Zipy stands out as a comprehensive solution that transcends the typical offerings found in the market today. By integrating multiple critical functions—Session Replay, Product Analytics, Error Tracking, and API Performance Monitoring—into a single, seamless platform, Zipy offers a superior toolkit for understanding and enhancing the user experience.
Integrated Suite of Powerful Tools
Zipy's all-in-one platform eradicates the complexity and fragmentation often seen with using multiple analytics tools. It provides a unified view of user interactions through advanced session replays that integrate console logs, network logs, and custom logs for a complete narrative. This integration is critical for not only identifying user behaviors but also for understanding the underlying factors contributing to those behaviors.
Deep Insights and Proactive Problem Solving
With features like real-time error monitoring and performance diagnostics, Zipy goes beyond mere observation and provides actionable insights that can drastically improve user interactions and satisfaction. The platform’s ability to proactively detect and resolve issues reduces customer churn and enhances overall digital health. Advanced AI capabilities further augment this by resolving complex error codes and providing predictive insights that guide product improvements.
Customer Experience Transformation
Zipy's commitment to solving customer experience challenges is unmatched. It offers tools like detailed heatmaps and qualitative session data combined with quantitative analytics to tackle usability issues effectively. This dual approach allows teams to quickly pinpoint problems and refine their strategies, making every interaction smoother and more intuitive.
Competitive Edge Over Fullstory
When compared to Fullstory, Zipy not only matches but significantly extends functionality in crucial areas of digital user experience management. From integrated analytics that pair with advanced error resolution to comprehensive session replays that are enriched with performance metrics, Zipy provides a more detailed understanding and a greater capacity for improvement. Moreover, Zipy’s real-time performance insights equipped with actionable recommendations ensure that businesses can rapidly adapt and optimize their digital platforms, making it a standout among Fullstory alternatives.
Transparent and Value-Oriented Pricing
Zipy also offers a more transparent and competitive pricing structure than Fullstory, making it accessible for businesses of all sizes without compromising on the power and range of its features. Whether you are a startup looking to understand user behavior or a large enterprise aiming to refine a complex digital ecosystem, Zipy’s pricing models are designed to scale according to your needs.
Final Recommendation
For businesses seeking a robust, insightful, and cost-effective alternative to Fullstory, Zipy emerges as the clear choice. With its comprehensive suite of features, proactive support, and a commitment to continuous improvement, Zipy not only meets the current needs of digital businesses but also anticipates future challenges, positioning itself as a pivotal tool in the landscape of user experience analytics.
Feel free to comment or write to us in case you have any further questions at support@zipy.ai. We would be happy to help you. In case you want to explore for your app, you can sign up or book a demo.